Human-centered branding for a small-business revolution
In collaboration with Goodman & Co.'s Founder Jason Goodman, we were tasked with creating a brand identity for Huumans, a digital marketplace and financial insight hub for small businesses.
The Approach
Huumans at it's core is a tech platform designed to empower and connect small businesses. Founder Bill Murphy made it abundantly clear that while this is a tech platform by nature, human connection and human support is its' mission. The marriage of human and tech guided our brand positioning.
Services:
Branding
Web Design
The Solution
A clean, minimal fingerprint with an integrated H is at the core of the brand, with warm earthy tones and hand-sketched elements used to bring life to the brand. To set ourselves apart, we focused on the beauty of human imperfection while still executing the design system with clean modern visuals.
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