Branding a comedy podcast with a punch

That's Tough

Comedy and fighting podcasters Gabe and Fabian reached out to us for a versatile and bold new look.

The Approach

Since "That's Tough" covers a variety of topics, we aimed to create a logo which reflects their values and personal tastes while incorporating subtle nods to the podcast's subject matter.

Services:

Branding

Illustration

Web Design

The Solution

The final logo is a geometric combination of two Ts using a symmetrical fine-line approach to hint at the T shapes without being too on-the-nose, and the circular orientation of the text is inspired by a boxing bell.

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Built in partnership with Graham Cracker
Built in partnership with Graham Cracker
Built in partnership with Graham Cracker
Built in partnership with Graham Cracker
Built in partnership with Graham Cracker
Built in partnership with Graham Cracker
Built in partnership with Graham Cracker
Built in partnership with Graham Cracker
Built in partnership with Graham Cracker
Built in partnership with Graham Cracker
Built in partnership with Graham Cracker
Built in partnership with Graham Cracker